The Guides Association of New York City has been serving the tourism industry in NYC for more than fifty years, and this year marks our tenth ceremony celebrating the people and organizations who make our industry so exciting, from museums and preservation to food and writing. As a valued partner in our industry, we invite you to be part of that celebration! 

GANYC’s Tenth Annual Apple Awards will be on March 3rd, 2025 at Merkin Hall at Kaufman Music Center (129 W 67th St.) and will host tour guides, industry partners, and prominent guests from all over New York City. Your sponsorship will be instrumental in making this happen, and will put you and your work in the room with all of them for the evening. We are currently seeking partners to sponsor this event at several tiers:

Bethesda Angel Sponsor ($2500): Co-producer credit on all event literature; two comp tickets to the event; full-page ad in our digital program; at least 120 seconds of in-person projected ad space during the ceremony; enthusiastic thanks on all of GANYC’s social channels and website. Sponsors at this level are also eligible for one complimentary year as GANYC Industry Partners if they do not already hold this status, and are automatically filed as Partnership applicants (unless otherwise requested).

Empire Sponsor ($1000): Two comp tickets to the event; full-page ad in our digital program; at least 60 seconds of in-person projected ad space during the ceremony; enthusiastic thanks on all of GANYC’s social channels and website. Sponsors at this level are also eligible for one complimentary year as GANYC Industry Partners if they do not already hold this status, and are automatically filed as Partnership applicants (unless otherwise requested).

Grand Central Sponsor ($500): Full-page ad in our digital program; at least 30 seconds of in-person projected ad space during the ceremony; enthusiastic thanks on all of GANYC’s social channels and website. Sponsors at this level are also eligible for one complimentary year as GANYC Industry Partners if they do not already hold this status, and are automatically filed as Partnership applicants (unless otherwise requested).

Brooklyn Bridge Sponsor ($250): Half-page ad in our digital program; at least 30 seconds of in-person projected ad space during the ceremony; enthusiastic thanks on all of GANYC’s social channels and website.

High Line Sponsor ($125/$100 for GANYC guide members): Quarter-page ad in our digital program; at least 15 seconds of in-person projected ad space during the ceremony; enthusiastic thanks on all of GANYC’s social channels and website.

Staten Island Ferry Sponsor ($75): Enthusiastic thanks on all of GANYC’s social channels and website.


GANYC prides itself on our continued partnership and conversation with all contributors to our New York, our tourism industry, and all the magic that makes our city so great. You are an integral and wonderful part of that story, and we would be honored to work with you. Pledges can be made out online to GANYC below or by check payable to the Guides Association of NYC by February 9th, with any and all ad content delivered to the Anniversary Committee by email by February 15th. Any questions about sponsorship can be directed to awards@ganyc.org. We look forward to speaking with you!


After purchasing, please email your ads to: awards@ganyc.org



After purchasing, please email your ads to: awards@ganyc.org
Payment must be processed and ads submitted no later than February 15, 2025.

Thank you for your support, and we look forward to a wonderful event!

GANYC is a 501(c)6 non-profit organization. 115 Broadway, 5th Floor, New York, NY 10006

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